Terms of Service

Draft v1 — Last updated 2026-05-28. Pending counsel review.

StoreWiz is operated by its parent company, currently in formation. The operating entity, jurisdiction of incorporation, and governing-law clauses will be finalized prior to general availability. For current corporate status, contact legal@storewiz.ai.

These Terms of Service ("Terms") govern your access to and use of the StoreWiz platform, websites, and related services (together, the "Services"). By creating an account, clicking "I accept", or accessing the Services in any other way, you agree to be bound by these Terms.

If you are agreeing on behalf of a business, you represent that you have the authority to bind that business to these Terms, and "you" includes that business.

If you do not agree, do not use the Services.

These Terms incorporate by reference our Privacy Policy, Data Processing Addendum (DPA), Acceptable Use Policy (AUP), and Cookies Policy. In the event of a conflict between these Terms and the DPA in respect of Personal Data we process on your behalf, the DPA prevails.

1. What StoreWiz is

StoreWiz is the autonomous AI platform that runs your e-commerce store. The platform connects to your store and your supporting systems (Shopify, Klaviyo, Meta Ads, Google Ads, Plaid, support tools, and others), generates Proposals for actions on your store, and — where you grant autonomy — executes those actions.

You supervise. The platform runs.

You can read more about what we do and how in our marketing materials and Privacy Policy. These Terms set out the contractual ground rules.

2. Definitions

• "Services" means the StoreWiz platform, marketing website, APIs, mobile/desktop apps if any, support, and any additional services we provide to you.
• "Account Data" means the data we hold about you as Controller (see Privacy Policy §3.a).
• "Tenant Store Data" means the data we process on your behalf as Processor — your e-commerce store data, your customers' Personal Data, your campaign data, and similar (see Privacy Policy §3.c and the DPA).
• "Customer Content" means everything you provide to us or we generate on your behalf in the course of providing the Services, including Tenant Store Data, brand assets, transcripts of your onboarding interview, prompts, settings, and the outputs of agent runs that pertain to your store.
• "Proposal" means a typed payload generated by Wizzy or a specialist agent that recommends a specific action on your store.
• "Autonomy Tier" means your per-skill choice of Proposal-only, Review-required, or Auto-approve (defined in Privacy Policy §5.2).
• "AI Output" means content generated by Wizzy or a specialist agent (drafts, copy, images, code suggestions, reasoning traces).
• "Beta Features" means features designated as "Beta", "Preview", "Early Access", or similar.
• "Tenant" means the business account that subscribes to the Services. A tenant may have multiple users.
• "User" means a natural person authorized to access a Tenant's account.

3. Eligibility and account registration

You must be at least 18 years old (or the age of majority in your jurisdiction) and able to form a binding contract. The Services are intended for use by businesses, not consumers.

You are responsible for:

• Providing accurate, current, and complete information at registration and keeping it up to date;
• Maintaining the security of your account credentials and any tokens you authorize StoreWiz to hold (e.g., Shopify OAuth tokens, ad-platform tokens);
• All activity that occurs under your account, including actions taken by Users you authorize;
• Promptly notifying us at security@storewiz.ai of any unauthorized access.

You may NOT share login credentials. We provide proper multi-user and organization management — use it.

We may refuse, suspend, or terminate accounts at our discretion in line with §16, including for AUP violations, fraud, security risk, or sanctions exposure.

4. Plans, fees, and billing

4.1 Plan structure

Current plan tiers, included usage, and overage pricing are published at storewiz.ai/pricing. Pricing is subject to change with reasonable advance notice (typically 30 days for material changes; immediate for new optional add-ons).

Your subscription may include a base subscription fee plus consumption-based charges (e.g., AI credit usage tied to agent activity). Consumption is metered transparently; you can view current consumption in the Admin Console.

4.2 Merchant of Record

Billing is processed by Sold through Link, LLC (d/b/a Lemon Squeezy) as our Merchant of Record. Lemon Squeezy handles payment processing, invoicing, and sales-tax / VAT / GST compliance globally. Your contract for payment is between you and Lemon Squeezy in respect of those functions; the StoreWiz Services contract is between you and StoreWiz. Lemon Squeezy's terms are available at lemonsqueezy.com.

4.3 Renewal and cancellation

Subscriptions auto-renew at the end of each billing period unless cancelled. You can cancel from the Admin Console, taking effect at the end of the current billing period. Cancellation does not entitle you to a refund of fees already paid except as set out in §4.4 or as required by law.

4.4 Refunds

We do not offer a general money-back guarantee, but we will refund:

• Fees paid in error or duplicate;
• Pre-paid amounts for periods after a termination by us under §16.2 (other than for cause);
• Statutorily-required refunds for distance-contract cancellation in the EEA, UK, and other jurisdictions where consumer law applies and has not been validly waived. The 14-day cooling-off right under EU consumer law applies to consumers, not businesses; if you sign up in a consumer capacity, see §17.c.

4.5 Taxes

Prices exclude taxes unless stated. Lemon Squeezy collects and remits sales-tax / VAT / GST where required.

4.6 Failure to pay

Failure to pay overdue fees may result in suspension or termination per §16 after we have given you reasonable notice and opportunity to cure.

5. Acceptable use

Your use of the Services is governed by the Acceptable Use Policy, which is incorporated by reference. Violations of the AUP may result in suspension or termination of your account (see §16.3).

6. Customer Content and license grants

6.1 You retain ownership

You retain all rights, title, and interest in your Customer Content. Nothing in these Terms transfers ownership of Customer Content to StoreWiz.

6.2 Limited license to StoreWiz

You grant StoreWiz a worldwide, non-exclusive, royalty-free, sub-licensable (only to our sub-processors as listed in the DPA Annex III) license to access, store, copy, transmit, modify, display, and otherwise process Customer Content solely for the purpose of providing, securing, supporting, improving, and maintaining the Services for you, including:

• Running agents on your data and producing Proposals and outputs;
• Forwarding sanitized prompts to our AI sub-processors (Anthropic via Vercel AI Gateway);
• Generating anonymized cross-tenant patterns subject to the privacy controls in Privacy Policy §6.4;
• Storing backups and operating disaster recovery;
• Performing safety and abuse review (including investigation of suspected prompt-injection or platform abuse).

6.3 Training restriction

We do not use Customer Content to train, fine-tune, or adapt the weights of any foundation model. We require the same restriction from our AI sub-processors (see Privacy Policy §6.2).

6.4 AI Output ownership

Subject to your compliance with these Terms and the AUP, you own the AI Output that pertains to your store. To the extent any IP rights in AI Output vest in StoreWiz by operation of law, StoreWiz assigns them to you on creation.

AI Output is generated by probabilistic models. We do not guarantee that AI Output is unique to you, accurate, complete, current, suitable for your purpose, or non-infringing. You are responsible for reviewing AI Output before relying on it or publishing it (see §9 below for safety guardrails).

6.5 Feedback

If you provide us with suggestions, feedback, or ideas about the Services, we may use that feedback without restriction and without obligation to you. We will not identify you publicly as the source without your consent.

6.6 Reservation

All rights not expressly granted are reserved. No implied licenses.

7. Connected third-party platforms

The Services connect to platforms operated by third parties (Shopify, Klaviyo, Meta, Google, Plaid, Zendesk/Intercom, social platforms, others). When you authorize a connection:

• You authorize StoreWiz to read and (where you grant write scopes) write data via that platform's API as needed to provide the Services;
• You are responsible for ensuring the OAuth scopes you grant match what you want StoreWiz to do;
• Your use of the third-party platform remains governed by your contract with that platform;
• StoreWiz is not responsible for outages, deprecations, scope changes, policy changes, or rate-limit changes made by the third-party platform;
• If a third-party platform suspends or removes our app, we will use commercially reasonable efforts to mitigate, but cannot guarantee continuity of the Services that depend on that platform.

You must comply with the terms of the third-party platforms (Shopify Partner Program Agreement, Meta Platform Terms, Google Ads API Terms, etc.) when using the Services. Violations of those terms by you do not become our responsibility.

8. Service availability, modifications, and beta features

8.1 Availability

We aim to keep the Services available and continuously improving, but we do not commit to a service level agreement (SLA) at the current plan tiers. We will publish an SLA when one is offered (for example, for an enterprise plan). The public status page at status.storewiz.ai reflects our current operational state.

We are not liable for downtime caused by force majeure (§19), scheduled maintenance announced in advance (where possible), third-party-platform outages, or your own systems.

8.2 Service modifications and deprecations

We may add, modify, or remove features. For deprecations, we will give reasonable notice (typically at least 90 days for material removals affecting paid features) and a migration path where possible.

8.3 Beta Features

Beta Features are provided "as is" and may be modified, restricted, or discontinued at any time without notice. Beta Features may have additional terms presented at the time you enable them. We do not commit to SLAs, support, or non-deprecation for Beta Features. Outputs from Beta Features should be treated with extra caution.

9. Safety and guardrails

You agree that the following safety guardrails apply to all use of the Services, regardless of your Autonomy Tier:

• Actions above per-tenant spend caps, mass-send thresholds, brand-voice modifications, deletions, refunds, subscription cancellations, and publishing to opted-out platforms always require human approval.
• Agents will not execute actions where confidence on sensitive categories falls below our internal threshold.
• We sanitize user-provided content (emails, reviews, support tickets, social DMs) before any AI model sees it and may block or downgrade processing of content we identify as prompt-injection.
• We log guardrail trips in our internal safety audit log.

You acknowledge that these guardrails are designed to protect you, your customers, and the platform. They are not a substitute for your own oversight. You remain responsible for the actions taken on your store, including actions executed at the Auto-approve Autonomy Tier per your authorization.

10. Your security responsibilities

Security is a shared responsibility. You are responsible for:

• Choosing strong credentials and (strongly recommended) enabling two-factor authentication;
• Maintaining the security of your own systems (email, devices, password manager);
• Granting platform access only to authorized Users and removing access promptly when a User leaves;
• Configuring appropriate Autonomy Tiers, spending caps, and approval thresholds for your business;
• Reviewing AI Output before relying on it or publishing it externally;
• Maintaining the security of your connected third-party platform accounts (Shopify admin, ad-platform admin, etc.) and the scopes you grant via OAuth;
• Promptly reporting any suspected security incident to security@storewiz.ai.

11. Intellectual property

The Services, including all software, design, documentation, marketing copy, training data we own, and improvements we make, are owned by StoreWiz or its licensors. Nothing in these Terms transfers any IP in the Services to you. You may use the Services only as expressly permitted by these Terms.

You may not (and may not permit others to):

• Copy, modify, or create derivative works of the Services;
• Reverse-engineer, decompile, or disassemble any component of the Services, except to the extent applicable law expressly forbids restricting such activity;
• Extract, reproduce, or scrape any portion of the Services for use outside the Services;
• Use the Services to build a competing AI ecommerce platform, train a model, or develop derivative AI features (see AUP for detail);
• Remove proprietary notices.

12. Confidentiality

Each party will protect the other's Confidential Information with the same degree of care it uses for its own Confidential Information (and at least reasonable care). "Confidential Information" means non-public information disclosed by one party to the other that is identified as confidential or that a reasonable person would understand to be confidential.

Confidential Information does not include information that is or becomes public through no breach of these Terms, was lawfully known prior to disclosure, is independently developed without reference to the other party's Confidential Information, or is lawfully received from a third party without confidentiality obligations.

A party may disclose Confidential Information to the extent legally required (e.g., to a regulator or court), provided that, where legally permitted, it gives the other party prompt notice and reasonable cooperation to seek a protective order.

These obligations survive termination for three (3) years; trade secrets remain confidential indefinitely.

13. Warranties and disclaimers

13.1 Mutual warranties

Each party warrants that it has the authority to enter into these Terms and that it will comply with applicable law in performing its obligations.

13.2 StoreWiz disclaimers

EXCEPT AS EXPRESSLY STATED IN THESE TERMS, THE SERVICES (INCLUDING ALL AI OUTPUT AND PROPOSALS) ARE PROVIDED "AS IS" AND "AS AVAILABLE". TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, STOREWIZ AND ITS LICENSORS AND SUB-PROCESSORS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND AVAILABILITY.

WE DO NOT WARRANT THAT THE SERVICES OR AI OUTPUT WILL BE UNINTERRUPTED, ERROR-FREE, ACCURATE, COMPLETE, OR FIT FOR YOUR INTENDED PURPOSE. WE DO NOT WARRANT THE RESULTS THAT MAY BE OBTAINED FROM USE OF THE SERVICES, INCLUDING ECONOMIC RESULTS, KPI MOVEMENTS, OR THE ACCURACY OR RELIABILITY OF ANY AI OUTPUT.

YOU EXPRESSLY ACKNOWLEDGE THAT AI MODELS PRODUCE PROBABILISTIC OUTPUT AND MAY HALLUCINATE, MAKE FACTUAL ERRORS, OR GENERATE OFFENSIVE OR BIASED CONTENT. YOU ARE RESPONSIBLE FOR REVIEWING AI OUTPUT BEFORE PUBLISHING OR ACTING ON IT.

Some jurisdictions do not allow exclusion of certain warranties; in such jurisdictions, the disclaimers above apply only to the maximum extent permitted by law.

13.3 Customer warranties

You warrant that:

• You have all rights necessary to provide Customer Content to us (including all consents required from your customers);
• Your use of the Services complies with these Terms, the AUP, applicable law, and the terms of all third-party platforms you connect;
• You will not knowingly upload malicious code, attempt to circumvent platform safeguards, or misuse the Services.

14. Indemnification

14.1 By StoreWiz

We will defend you against third-party claims alleging that your authorized use of the Services infringes that third party's intellectual property rights, and we will pay damages and reasonable attorneys' fees finally awarded against you by a court or agreed in settlement, provided you (a) notify us promptly in writing, (b) give us sole control over defense and settlement, and (c) provide reasonable cooperation.

If we believe the Services may infringe, we may, at our option and expense: (i) modify the Services so they no longer infringe; (ii) obtain a license; or (iii) terminate the Services and refund pre-paid unused fees.

We will not be liable for claims arising from: (x) your modification of the Services; (y) combination of the Services with other products or data not provided by us; (z) your continued use after notice of infringement; or (zz) AI Output that you publish externally without reviewing for IP issues.

14.2 By Customer

You will defend and indemnify us against third-party claims arising from (a) your Customer Content; (b) your use of the Services in breach of these Terms, the AUP, or applicable law; (c) your violation of any third-party platform's terms; (d) AI Output that you publish, send, or act on externally (subject to §14.1's IP-infringement coverage for use of unmodified Services); and you will pay damages and reasonable attorneys' fees finally awarded or agreed in settlement, on the same procedural conditions as §14.1.

15. Limitation of liability

15.1 Exclusion of indirect damages

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE TO THE OTHER FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

15.2 Aggregate liability cap

EACH PARTY'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS, IN CONTRACT, TORT, OR OTHERWISE, IS LIMITED TO THE AMOUNT YOU PAID TO STOREWIZ FOR THE SERVICES IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

15.3 Carve-outs

The exclusions and limitations in §15.1 and §15.2 do not apply to:

• Your payment obligations;
• Your breach of §5 (AUP) or §11 (IP);
• Either party's indemnification obligations under §14;
• Either party's breach of confidentiality (§12);
• Liability that cannot be excluded under applicable law (e.g., death, personal injury, fraud, gross negligence).

15.4 Allocation of risk

You acknowledge that the limitations and exclusions reflect a reasonable allocation of risk and are essential elements of these Terms.

16. Term, suspension, and termination

16.1 Term

These Terms apply from the moment you accept them until terminated. Subscriptions run for the term you elect.

16.2 Termination for convenience

You may terminate at any time per §4.3. We may terminate for convenience on at least 30 days' written notice (refunding pre-paid unused fees for the period after termination).

16.3 Termination for cause

Either party may terminate immediately on written notice if the other party (a) materially breaches these Terms and fails to cure within 30 days of written notice (10 days for breach of §5 (AUP) or §11 (IP)); (b) becomes insolvent, files for bankruptcy, or makes a general assignment for the benefit of creditors; or (c) ceases business operations.

We may also suspend or terminate immediately, without prior notice, if (i) we determine in good faith that the Services are being used in a way that poses a security risk to the platform or other tenants; (ii) we are required to do so by law; (iii) you are or become subject to sanctions or are located in a sanctioned jurisdiction; or (iv) a third-party platform on which the Services depend has revoked our app or required us to suspend you.

16.4 Effect of termination

On termination:

• Your right to access the Services ends;
• We will keep your Customer Content available for export for 30 days (longer where required by law);
• Then we delete or de-identify Customer Content per Privacy Policy §8 (subject to backups aging out);
• Fees already paid are non-refundable except as set out in §4.4 and §16.2;
• The provisions intended to survive termination (including §6.5 (feedback), §10 (security), §11 (IP), §12 (confidentiality), §13.2/13.3 (warranties/disclaimers), §14 (indemnification), §15 (liability), §17 (governing law and disputes), §18 (notices), §19 (force majeure), §20 (general)) will survive.

17. Governing law, disputes, and jurisdiction

17.a — Governing law

[TODO[entity-pending]: These Terms are governed by the laws of [JURISDICTION TBD], excluding its conflict-of-laws rules. The UN Convention on Contracts for the International Sale of Goods does not apply.]

17.b — Disputes and venue (US-targeted; subject to entity decision)

For tenants based in the United States and other jurisdictions where binding arbitration is enforceable:

• The parties will first attempt to resolve any dispute through good-faith negotiation for 30 days.
• If not resolved, any dispute will be finally settled by binding arbitration administered by [JAMS / AAA] under its applicable Comprehensive Arbitration Rules, conducted in [TODO[entity-pending]: arbitration seat], in English. The arbitrator will not have authority to award class-wide relief.
• CLASS-ACTION WAIVER: each party waives any right to bring or participate in a class, collective, or representative action. If this waiver is held unenforceable, the arbitration provision is severable, and the dispute will proceed in court.
• 30-day opt-out from arbitration: you may opt out of the arbitration provision (preserving your right to court) by emailing legal@storewiz.ai within 30 days of first accepting these Terms.

17.c — EEA, UK, Switzerland, and other consumer-protection-mandatory jurisdictions

Nothing in §17.b limits any mandatory consumer-protection right you have under the law of your country of residence. If you are a consumer in the EEA, UK, or Switzerland, you may bring proceedings in the courts of your country of residence, and these Terms do not impose arbitration on you. The European Commission's online dispute-resolution platform is at ec.europa.eu/consumers/odr.

17.d — Other jurisdictions

For tenants outside the US and outside the EEA/UK/Switzerland, the governing law and venue under §17.a apply, subject to any mandatory local law.

18. Notices

Notices to you may be sent to the email address on your account or posted in the Admin Console. Notices to us must be sent to legal@storewiz.ai with a copy to [TODO[entity-pending]: postal address of registered office].

19. Force majeure

Neither party is liable for delays or failures caused by events beyond reasonable control, including acts of God, war, terrorism, civil unrest, pandemics, government action, infrastructure or network failures of third parties (including third-party platforms and sub-processors), or labor disputes — provided the affected party uses reasonable efforts to mitigate and notify.

20. General

20.1 Assignment

You may not assign these Terms without our prior written consent (not to be unreasonably withheld). We may assign these Terms to an affiliate or to a successor in connection with a merger, acquisition, financing, or sale of all or substantially all of our assets, on written notice to you. Any unauthorized assignment is void.

20.2 Independent parties

The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

20.3 No third-party beneficiaries

There are no third-party beneficiaries to these Terms, except as expressly stated.

20.4 Waiver

No failure or delay in exercising a right is a waiver. Waivers must be in writing and signed.

20.5 Severability

If any provision is unenforceable, the rest of the Terms remain in effect, and the unenforceable provision will be reformed to the minimum extent necessary to make it enforceable.

20.6 Entire agreement

These Terms (plus Privacy Policy, DPA, AUP, Cookies Policy, and any order form or written addendum signed by both parties) are the entire agreement between you and StoreWiz regarding the Services and supersede prior or contemporaneous agreements on the subject.

20.7 Order of precedence

In case of conflict, the order of precedence is: (1) signed order form or addendum, (2) DPA (only for Personal Data we process on your behalf), (3) these Terms, (4) AUP, (5) Cookies Policy, (6) Privacy Policy. All documents are read together where consistent.

20.8 Export controls and sanctions

You must comply with all applicable export-control laws and economic sanctions, including those of the United States. You represent that you and your end users are not subject to OFAC sanctions, are not located in an embargoed country, and are not on any restricted-party list. We may suspend or terminate access if you become subject to such restrictions.

20.9 Anti-corruption

Each party will comply with applicable anti-corruption and anti-bribery laws, including the US Foreign Corrupt Practices Act and the UK Bribery Act.

20.10 Government users

If you are a US federal government entity, special terms may apply; contact legal@storewiz.ai. The Services are "commercial items" as defined in FAR 2.101.

20.11 Modifications to these Terms

We may update these Terms from time to time. For material changes, we will give you at least 30 days' advance notice by email and in the Admin Console. Your continued use of the Services after a material change takes effect constitutes acceptance, except where applicable law requires affirmative consent (in which case we will obtain it). If you do not accept the change, you may terminate per §16.2 and receive a pro-rata refund of pre-paid unused fees.

20.12 Translations

If a translated version of these Terms differs from the English version, the English version prevails.

Contact. Legal: legal@storewiz.ai. Privacy: privacy@storewiz.ai. Security: security@storewiz.ai. Support: support@storewiz.ai.

[TODO[entity-pending]: postal address of registered office]